More Guest Speakers on the Way!

25 Feb

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Were you there? It was awesome- don’t miss our next featured guest speaker!

Have a great day everybody!

Need Funding?

25 Feb

B$I

 

 

 

 

 

 

 

 

 

Hey Entrepreneurs!

Need funding? Check this awesome article out:

4 Great Tips For Finding Funding For Your Startup” by Forbes: http://www.forbes.com/sites/drewhendricks/2013/10/31/4-great-tips-for-finding-funding-for-your-startup/

How Great Leaders Inspire Action

1 May

Simon Sinek the author of the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” presents through a TED talk a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
-Juan Jaramillo (B$I team member)

Great Gatsby Party at the Loft

29 Apr

B$IGatsbyParty

The B$I cordially invites you to the Loft at 939 Boylston St. on Thursday, May 2 for a Great-Gatsby Themed Party!

Time: 7PM

Dress code: 1920’s Glam (formal)

$10

All proceeds go to Amirah! Amirah (\a-meer-ah\) is a non-profit organization located in the Boston area dedicated to providing effective, whole person aftercare for survivors of commercial exploitation.

So that’s funny?

28 Apr

Funny?

A young businessman had just started his own firm. He rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office. Wishing to appear the hot shot, the businessman picked up the phone and started to pretend he had a big deal working.
He threw huge figures around and made giant commitments. Finally he hung up and asked the visitor, “Can I help you?”
The man said, “Yeah, I’ve come to activate your phone lines.”

Extracted from http://www.badgerassociates.co.uk/recruitment-jokes.htm on 21 May

Music Copyright Primer Pt. 2- Compulsory Licenses

27 Apr

The 6 Compulsory Licenses:

Cable Television Rebroadcast – The cable television compulsory license requires the local broadcasting stations to allow the cable companies to retransmit their signals in exchange for payment of set fees. Without the license, the broadcast would be an unauthorized distribution of copyrighted programming.

Public Broadcasting System- The PBS lobbyists did a terrific job requiring copyright owners to license works to them at cheap rates.

Jukebox – Before 1976, the copyright act did not make jukeboxes pay for their rights to use music; they were considered toys in 1909 copyright act. Currently, they pay a set licensing fee.

Digital Performance of Records – It requires the owners of recordings to allow performances of masters on digital radio, which includes webcasting (which are radio shows on the Internet).

Phonorecords and Digital downloads of Nondramatic Musical compositions- Once a song has been recorded and released to the public, the copyright owner must license it: (a) to anyone else that wants to use it in a phonorecord (a material object that embodies sound; i.e. an mp3 file stored on a computer or CD); and (b) for a specific payment established by the law. All the following conditions must exist before you get a compulsory license:

1. The song is a non-dramatic musical work; and

2. It has been previously recorded; and

3. The previous recording has been distributed publicly in phonorecords; and

4. The new recording doesn’t change the basic melody or fundamental character of the song; and

5. The new recording is only used in phonorecords.[1]


[1] Passman, Donald. All You Need to Know About the Music Business. 7th edition. p. 208-209.

The “Lean” Mean “Creative” Marketing Machine

26 Apr


Baby photography

In the article, “The “Lean” Mean “Creative” Marketing Machine“, by Dean Davis, the author discusses how to create a marketing plan for an album release. The artist is releasing his first album and is starting out with no fans. The artist’s day job is alligator wrangler, but he’s finally pursuing his life-long dream of being a pop star. The article assumes some knowledge of the “Minimum Viable Product“, or MVP concept detailed in The Lean Startup, by Eric Ries. Also, the reader should understand the “Creative Commons” license. Essentially, a Creative Commons license allows a licensee to recreate, remix, or cover someone else’s song.

Dean details a marketing plan centered around the release of singles and creating a steady flow of content. The album would be split up rather than released as one package. This enables the artist to gain feedback, pinpoint a demographic, and see the retention rate. If it ends up feedback is poor, that’s O.K. It allows the content creator to refine and sharpen his or her craft.  This could mean re-writing the songs. It might mean adding a different instrument or creating a re-mixed version. Better to release songs one by one than to release a polished final product that no one wants.

The use of inbound marketing will aid in the album’s promotion. “Blogs, podcasts, video, eBooks, eNewsletters,  Search Engine Optimization (SEO), social media marketing, and other forms of content marketing form the foundation of inbound marketing. Create a constant flow of content via social media. Street teams are also great ways to interact with potential customers. For example, you can attach download cards to a cookie (chocolate chip or oatmeal raisin anyone?) and charge a “Smile” to receive the cookie. A group in Australia reached 1,200 people in one day using the cookie method. This is a form of buzz marketing; people will talk about this when explaining their day to someone” – Dean Davis

To compliment other marketing methods, consider allowing your songs to be published under a Creative Commons License. This allows other creators to “re-write” your creation. Your name is still attributed to the original work, but it allows fans to re-mix, mash-up, and cover your song. The Creative Commons Attribution-NonCommercial-ShareAlike license is one option. Typically, a licensee would have to pay a licensing fee to use your work, dissuading them from re-creating your song. Now people can re-create your works without any financial burden.

The great thing about creating an “MVP” and inbound marketing is that you don’t have to invest a lot of money in them. Consider the Lean Startup method for your next album!