How Great Leaders Inspire Action

1 May

Simon Sinek the author of the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” presents through a TED talk a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
-Juan Jaramillo (B$I team member)
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