10 Apr

“Some of the assets you can build, not just buy:

Your Brand.



Marketing guru, Seth Godin, explains these assets in a recent blog post titled, “Where are you assets?

How can you build these assets in relationship to your business?

For example, one way to build a brand is through word-of-mouth marketing. You don’t always have to pay money for promotion. An example of permission is getting people to sign up for an email list. In this scenario, a company needs permission from the customer to be contacted via email. A way you can build expertise is through work experience. For example, an employee at a car manufacturer that has been working for 10 years will most likely have more expertise than an employee straight out of college. There can be exceptions though.

What are ways that you can grow your brand, permission, and expertise? Comments are invited.

– John Hyland


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