Reaching your customers

13 Mar

Marketing guru, Seth Godin, wrote “Choose your customers first,” in his blog today. He talks about cohorts and launching products/services. The article assumes some knowledge of cohorts. Cohorts are essentially groups of customers. Seth Godin argues that often people find the perfect product/service and rush it to market without considering who their target audience is. “Too often, though, we end up with nothing,” says Godin. In contrast, Eric Ries, author of The Lean Startup, suggests the creation of a minimum viable product (MVP). An MVP is a prototype, a “non-final” version of a product. The idea is to launch the MVP and gather feedback immediately from potential customers. The idea is not to spend a lot of time and effort developing a product, but instead, release an MVP. You might discover the product is adequate as it is. You might even discover customers you never knew you could reach. In the MVP scenario, it’s O.K. to “rush” a product to market. Use the MVP concept wisely though. If the minimum viable product is too minimum it could scare customers away.

– John Hyland

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